Traffic
+9 %
more website traffic
Shopping carts
+13 %
higher average basket values
Sales
+16.8 %
year-on-year sales growth
Challenge
Stylish products, high expectations
Before working with Trusted Shops, UrbanCity faced several challenges:
- Review management: There was no efficient system for collecting a large number of customer reviews.
- Reputation issues: There were negative or low-quality comments on external review platforms.
- Lack of trust: New customers often approached the shop with scepticism and low trust.
"Working with Trusted Shops has noticeably improved the quality of our ratings – both in Google search and on our company profile. Thanks to many new positive reviews (an increase from 3.4 to 4.5 stars), we were able to significantly increase trust in our shop, especially among new customers."
Rafał Kmiecik, Head of Marketing
Solution
UrbanCity integrated various Trusted Shops solutions:
- The Trustbadge to present reviews visibly on their website.
- Shop review carousel and product review widgets for displaying customer reviews in a targeted way.
- Google Integration to display ratings in Google search and in the company profile.
- The Buyer Protection, which offers shoppers additional security when shopping.
- The Reputation Manager for a consistent brand image across different review platforms.
From August 2023 to March 2024, UrbanCity collected:
- 285 service reviews with an average of 4.85 stars.
- 1,600 product reviews that support purchase decisions and provide insights for potential improvement.
Result
Thanks to Trusted Shops, UrbanCity achieved measurable improvements:
- +9% more website traffic due to increased credibility and an improved brand image.
- +13% higher average basket values, as new customers gain more trust through the Buyer Protection and reviews.
- +16.8% year-on-year sales growth, boosted by the combination of trust-building and sales-promoting measures.
- The average shop rating rose from 3.4 to 4.5 stars, which significantly improved the ability to attract new customers.
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